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Happy boy engaging in ABA therapy with a smile at Zuri Behavioral Therapy clinic.

November 14, 2025

Reinforcement in ABA: How Positive Behaviours Grow Reinforcement is one of the most powerful and effective principles in Applied Behaviour Analysis (ABA). It happens when a consequence follows a behaviour and makes that behaviour more likely to occur again. In other words, reinforcement strengthens the actions we want to see more often, helping learners build meaningful and long-lasting skills (MyTeamABA: The Role of Reinforcement in ABA). Types of...

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